oficial website of
Joaquín Salvador Lavado Tejón (Quino)
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[merchandising]
Mafalda
a planetary success!
7 millions fans on Facebook
Mafalda is a comic strip character created by the Argentinian Quino.
Published in 50 countries, the adventures of Mafalda have been translated in 20 languages.
More than 50 millions copies have been sold.
Mafalda and her friends are a group of children who look at the world with simultaneously childish and adult contemplation. All the jokes revolve around a leading character.
Today, the character is very active on the social network of Facebook, attracting 7,000,000 fans.
Over the past years, tributes to Mafalda have been increasing all over the
world, showing that the character, now nearly 55 years old, is not outdated.
Target:
For baby to adult
Brand attributes:
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funny, engaging, universal
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timeless, authentic characters
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simple, around, delicate drawings
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transgenerational
[licensees]
Fashion and underwear
Licensees:
Benetton
Territory: Europe
Bacci
Territory: Spain and Portugal
Padma Textiles Ltd.
Territory: worldwide
Intertext
Territory: Peru
Woman Secret (Tendam Retail S.A.)
Territory: Spain, Portugal, Andorra, Asia, Africa
Gifts
Licensees:
Cactus
Territory: United States and Central America.
Calimod - Windsor
Territory: Peru
Alcordances de Asturies
Territory: Spain
Floritango S.A. – Jalel Srl
Territory: Argentina
Imanías
Territory: Argentina
Industrial Papelera Andina
Territory: Spain and Portugal
Nuvole Salani
Territory: Pains, Italy and Portugal
Magia
Territory: Colombia
Ringa S.p.a.
Territory: Chile
Calendars and agendas
Licensees:
Territory: America and Spain
Territory: Italy
Stationery
Licensees:
Akena S.r.l.
Territory: Italy
Barama S.r.l.
Territory: Argentina
Papeles Primavera SA
Territorio: Colombia
Premium Paper S.p.A.
Territory: Chile, Colombia, Mexico, Peru and
Argentina
Premium Paper S.p.A.
Territory: Spain and Portugal
